3 Reasons to Incorporate Videos into Your Marketing Mix

Marketing any business well is a tough task. Nowadays, with a shaky economy and more competition between like-minded businesses than ever before, it’s imperative that you’re on  top of your game when it comes to marketing your business. You may already be using very persuasive content, great photos and eye-popping graphics in your marketing materials. But are you incorporating any videos into your marketing materials?

Video engages people in a way that text and photos alone cannot. For a small business owner, using video in your marketing can put faces to voices, add a human tough and demonstrate that your business is legit. Here are three very good reasons why you should incorporate videos when promoting your business.

Videos Help You In Winning the Trust of Your Target Market

Using videos to promote your business will help your target market come to trust you. They will appreciate that you take the time to present the information they want in an engaging way. You will make a great first impression on your target audience with videos which will go far in helping your create a favorable image for your business. And, if you consistently produce & release new videos when promoting your newest products and services, your current customers are apt to stick with you as they’ll view your business as one that keeps in step with the latest trends and newest innovations in your industry.

To Establish Authority in Your Industry

Videos offer you a great opportunity to establish authority in your industry. Why? Because video consumption is where it’s at today as numerous polls have found that consumers today prefer consuming information by watching videos. When you regularly post informative & interesting videos on your website, blog and social channels, your business will gain more exposure as viewers will likely share your videos with the people they know. The most successful businesses today both large and small routinely use videos for promotional purposes as they know videos are a great way for both getting known and building authority.

Videos Level the Playing Field

Video has helped level the playing field on which brands, businesses and organizations can compete equally. While the largest and most established brands do have an advantage due to having more buying power, even a small company can remain competitive by simply creating better videos that are more creative and laser-targeted for its demographics. Many small, highly successful businesses in operation today have video marketing to thank at least in part for their success. It only takes one amazing video to go viral wherein millions of people suddenly are aware of your business. This is why being creative and ‘thinking outside the box’ when producing videos for your business is so important.