Did you know that online video is projected to be up to 70% of all consumer internet traffic by the year 2017? There’s no denying the fact that a growing number of consumers today prefer watching videos over reading text when shopping for products and services online. If your business has not yet tapped into the power of video, it’s high time to do so. Here are three powerful ways incorporating video into your marketing mix will help your business grow.
Video Drives Engagement on Facebook
Facebook posts that include video are given more weight in the search engine algorithms. They also enjoy higher engagement rates than posts just containing texts or links. And, when videos are combined with photos, your Facebook posts are enjoyed and shared by more people. We all know by know that Facebook is a great tool for businesses to use as it allows a business to build its brand while showing both existing and potential customers that there is a human side to the business. When someone watches an engaging, interesting video on a business’s Facebook page, it is very likely that the post will be shared with people in their network to spread engagement even further which is always good as the more people who see a post, the more exposure the business will receive.
Video Helps to Increase Website Traffic
One of the most effective ways to drive traffic to your website is by incorporating video into your content strategy. How do you do this? It’s rather straightforward as you simply create videos on topics such as product features, how-to’s, new product intros, industry interviews, event coverage, etc and then upload the videos to popular video sharing sites like YouTube, DailyMotion, Vimeo or Veoh, just to mention a few. Once you have a video created, you then spread the news about it on your blog, in online communities you frequent, via email messages and on the social networks you use. If your video is interesting and unique enough, it stands a very good chance of being shared by many of the people who watch it. Plus, once the video has been viewed, people will likely be interested in finding out more about your business wherein they’ll visit your website. It is of the utmost importance that your video is of the best possible quality and about a topic that peaks the interest of viewers so that they will want to visit your site to find out more about the products and/or services you offer.
Videos Convince Consumers to Buy
As a business, you need more than just visitors dropping in and out of your site as obviously your goal is to sell the products and services you offer. Videos are very powerful forms of media that help convince consumers to make purchases. Think about the last time you watched a video online that was about a product or service you were interested in buying. If that video was made well, the chances are that you did visit the business website to make a purchase. Video content is much more apt to convince consumers to buy than is text only content as people like to see for themselves how products and services work rather than just reading about them.
As you can see, there is no denying the power of video. If you wish for your business to grow and thrive, it’s imperative that you jump on the online video bandwagon and take advantage of all the benefits video has to offer your business.