We’ve all had those bad experiences when we’ve tried to contact someone via telephone only to be put on hold where we hear nothing but silence. If you’re running a business wherein you take calls from your customers, prospects and suppliers, you want those people to think highly of your business because after all, your reputation depends on it! But if you’re forcing those people who are calling you to wait in complete silence while waiting to speak with you, the unpleasant, annoying experience will do nothing but mar your good reputation.
Create Custom Messages Your Callers will Enjoy
You can take your customer service to an entirely new level by simply offering pleasant, entertaining and informative message on hold messages people enjoy listening to. Without a doubt, fewer people will hang up on you when your callers are hearing interesting messages that keep them engaged. Plus you can promote your business via your messages by informing callers of discounts/specials you’re offering, new product lines you’re introducing, company news, etc.
Don’t Leave Your Callers in Dead Silence
Did you know that 70 percent of all callers are placed on hold? It’s true. But the big question is what are these people hearing as they wait to get through? If they hear nothing, many of them will decide to hang up either because they think they’ve been disconnected or because they become angry. The last thing you want a customer or anyone calling you for that matter is to become upset and angry at you before you even get a chance to speak to them.
Keep People On the Line Instead of Chase Them Away
When people listen to interesting messages when being put on hold, they tend to stay on the line and look positively upon the business as it shows the business cares. The great news is that you can offer your callers any type of message you wish. Maybe you’d like to entertain your callers while they wait with a bit of humor. Perhaps you would love to tell your callers about your latest products or services. The sky is the limit as far as customizing your messages is concerned as it’s entirely up to you what your callers hear.
Don’t drive people away by making them wait in complete silence or bore them half to death by forcing them to listen to “elevator music” while on hold. Instead, create unique custom messages that will keep people interested and occupied while they’re waiting to speak with you. Offering custom messages people enjoy hearing is a very affordable way to improve your customers’ experience and to enhance the reputation of your business.