When you have decided to use a message on hold service, you’ve probably taken the time to craft a great message that keeps people on the line while they wait. It’s likely that you know that most callers prefer listening to a message over having to listen to the radio or be left in complete silence. But do realize that it would be advantageous to change your message regularly? If your customers are hearing the same message each time they call, it is telling them inadvertently that you cannot be bothered to change the message as their call isn’t all that important to you. Here are four good reasons why you should update your message on hold content regularly.
Keeping your Message Fresh Tells People that You Care About Them and Their Loyalty to You
When you take the time to change your message periodically, it conveys to your callers that you are engaged with them and care about how they feel when being put on hold. Conversely, having to hear the same old message time and time again tells people that you have better things to do than think about them when they’re simply waiting to speak with you.
A New Message is Ideal for Letting your Customers Know about Company News
A fresh message is ideal for informing your customers of up-to-date news and info about your business. You can tell your customers about deals and sales you’re running, inform them of new operating hours or let them know that you are adding new product lines or more services to your business offerings. You can even offer a promo code via your message that can help you track how many people are buying from you based on the message they hear.
You Can offer Seasonal Tips with Fresh Messages that Change with the Seasons
Many businesses have special seasonal tips or advice to offer throughout the year. Instead of having your callers hear the same tired message you recorded months ago, change your messages with the seasons and then offer up some tips that correspond with each season. For example, if you run a garden supply business, you could offer some snow removal tips for homeowners during the winter season and then change your message in the spring that provides some early planting advice.
Fresh Message on Hold Content Helps Improve Your Image
There’s no doubt that you take great effort in maintaining a positive business image in all the marketing you do. Your on-hold messages should not just be thought of as a way to keep people on the line but rather looked at as a wonderful opportunity to improve your professional image. A pleasant customer experience during the on hold message goes far in improving your image and in securing the loyalty of your customers. This is why your messages should never be boring or worse yet, annoying. Your focus when creating your messages should always be to please the customer and provide them with a positive experience.
These are just a few reasons why you should keep your message on hold content fresh. Even the most clever message has a shelf life so don’t let yours expire and spoil the experience your callers have while waiting to speak with you. It only takes a few minutes to change your message so there’s really no excuse to make your callers listen to the same old message each time they give you a call.