There are very good reasons why many companies make use of message on hold services when customers call them. Delivering a message while a caller is on hold helps build brand image in a professional manner. And, because the messages used with this type of service can be tailored to a business, a message heard by customers while on hold can be a powerful sales tool for promoting a business and the products or services it sells. When you think about it, delivering a message about your products or services to a potential customer while they are waiting to speak with someone at your company, is a really terrific way to market what you sell. After all, you have the person’s complete, undivided attention which is the first step in the sales cycle. When you’re able to create a captivating on hold message that quickly and efficiently delivers a powerful marketing statement, you are able to prompt the caller into taking a desired action which is purchasing the products or services you sell.
Avoids Silence on Hold
Nobody enjoys being put on hold only to hear nothing on the other end. First of all, this creates doubt in the mind of the caller wherein he/she may believe that they’ve been disconnected. When you leave a caller in limbo like this, it sends the message that your business doesn’t put much value on the person on the other end of the line. This is a negative message to convey, whether the action was intentional or not because as you know, your customers should always feel as though they are important to you.
Provides Entertainment Value
When you provide your customers waiting on hold with an on hold message, they will be given a form of entertainment while they wait. This makes the time spent waiting to speak with someone go by faster. It also conveys the message that you do care about your customers and that you do not want them to simply wait on the other end of the phone in silence. Providing callers with entertainment while on hold also prevents those calling you from hanging up which is obviously beneficial to your business.
On Hold Messages Show That You Care About Customer Service
It is always wise to put an emphasis on providing outstanding customer service regardless of what type of business you’re running. When your customers are given great service, it conveys a powerful message to them that your business values them and their time. The last thing any business wants is to convey the message that their customers are not important. This is why the most successful businesses devote a lot of time and effort towards delivering customer service that goes above and beyond customer expectations.
On Hold Messages Helps Maintain Your Good Reputation
If your customers do not receive outstanding customer service while dealing with your business, you’d better believe that they will not forget it. And, remember that people today are sharing the experiences they have with businesses with the people they’re connected to on the various social media channels. Do you want to risk having negative messages about your business spread across the internet like wildfire just because you overlooked the importance of delivering good customer service? Of course you don’t! This is why you should always be focused on delivering the best service you can to both your current and prospective customers. Isn’t it time that you looked into using an on hold message service that shows the people calling your business that you do indeed value them and their time?