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70% of all callers are put on hold. The majority of those encounter silence and hang up shortly thereafter. If you aren\u2019t incorporating a hold message into your phone systems, you are missing out on a valuable marketing opportunity. Hold times offer companies a window of forced attention, and pose valuable potential to businesses seeking to better connect with their customers.<\/p>\n
A Layered Message<\/strong><\/p>\n Companies of all sizes who use on-hold messages say that those messages were a useful marketing tool for their business. A proper on-hold message can add value to your operations and long-term marketing plans.<\/p>\n Writing scripts for on-hold messages means writing for the ear versus the eye. It is a complex process that involves pairing a concise series of informational messages with the proper sounds and music. It needs to activate all auditory senses and trigger a positive emotional response. Music, whose soothing power has been widely recognized by studies throughout time, is an integral part of cultivating that response.<\/p>\n When it comes to your company\u2019s on-hold message, you should select music that is both effective and reflects your company\u2019s voice. If your company\u2019s website uses a more casual, humorous tone, your on-hold music should reflect that. Consider a bouncy melody or tunes with happy notes. Conversely, if your company maintains a more professional, reserved front, your music should be a bit more serious, or subdued. Either way, MACS! can help you curate the ideal melodic counterpart to your on-hold message.<\/p>\n